Lifecycle Marketing Manager - Acquisition

Sword Health is on a mission to free two billion people from pain as the world’s first and only end-to-end platform to predict, prevent and treat pain. 

Delivering a 62% reduction in pain and a 60% reduction in surgery intent, at Sword, we are using technology to save millions for our 2,500+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.

Recognized as a Forbes Best Startup Employer in 2023, this award highlights our focus on being a destination for the best and brightest  talent. Not only have we experienced unprecedented growth since our market debut in 2020,  but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $2 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our impact. 

Joining Sword Health means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.

This is an opportunity for you to make a significant difference on a massive scale as you work alongside 800+ (and growing!) talented colleagues, spanning two continents. Your charge? To help us build a pain-free world, powered by technology, enhanced by people — accessible to all.

Sword Health is looking for an exceptional Lifecycle Marketing Manager - Acquisition to join our marketing team. This role will support our B2B Enterprise Marketing team by identifying high value inbound channels, developing detailed segmentation, and producing impactful engagements that expedite Sword’s sales pipeline. This role requires an independent self-starter who can develop and execute high-impact marketing strategies and is eager to contribute to a team of world-class marketers.

What you'll be doing:

• Optimize Sword’s B2B conversion funnel using data-driven insights to create and improve lifecycle campaigns.
• Produce exceptional messaging through compelling, value-driven content that generates engagement with prospects and clients.
• Own the end-to-end execution of outbound email campaigns, this includes building, scheduling, testing, and performance analysis.
• Work within our ESP and CRM, to develop scalable engagement programs, campaigns, segmentation, and attribution.
• Design and implement an A/B testing framework to optimize campaigns and support ongoing growth.
• Produce detailed reporting and engagement metrics through actionable insights, uncovering areas of optimization.
• Oversee email guidelines and governance, preserving the quality and integrity of our outbound communications.
• Develop segmentation strategies to deliver personalized and targeted communications.
• Work to amplify and grow various team member’s channels and campaigns. 

What you need to have:

• You have 6+ years of experience in B2B or B2C marketing for a technology, digital healthcare or similar company.
• Proven expertise in generating pipeline and monetization via email and other lifecycle marketing channels.
• Confident writer, eager to craft engagement producing content.
• Data driven, with a strong knack for leveraging insights to inform and optimize campaigns. 
• Experienced in creating complex audience segments.
• Strategic mindset combined with the ability to execute effectively.
• Ability to manage and report out topline/executive updates while getting one's hands dirty on day-to-day activities.
• Collaborative with team members within & across US/international cities.
• Experience and desire to work in a fast-moving, high-growth environment.